M&S Transformation Video Series
M&S Transformation
Share this
Description
This was a large project where I was approached to illustrate from scratch with references from photographs a caricature of several people at M&S. These caricatures that I illustrated were then used inside a set of 6 videos as part of a series for the company.
They were animated by myself with Adobe character animator where the expressions and mouth movements matched a script which the real life individuals read as a Voice-Over. The resulted animated characters then matched exactly the VO as it was being spoken so as to give the impression they were speaking the words in the same way as you see in any cartoon.
The videos were also populated with a whole host of motion graphics, animated text, motion tracking and other visuals also created by me.
Role
2D Animator & Video Editor
Jamie Steedman
Client
Leventia Media
Post-production company
