Film editor, video strategist and motion designer. I help brands work out what they actually need to say on screen, then cut the film that says it.
Saatchi & Saatchi · Adidas · Adobe · Warner Bros. Discovery · Birkenstock · Fitbit · Hilton · M&S · Kellogg’s · Cadbury · BP · BT · Expedia · Britvic · O2 · The Times
Advertising, brand film, factual television. Different budgets, different audiences, the same question every time: what is this actually for?
A promotional film for the Atacama sandal, cut as part of a global marketing campaign.
Editing for a coordinated worldwide launch, running across several international markets at once.
Three films in a long-running series profiling the artists and designers who use Adobe software.
Motion design for a forty-episode Animal Planet series narrated by Hugh Bonneville.
Four reels, four ways of working. Each one plays in place, with no need to leave the page.
Conferences, awards and live brand experiences, cut to travel.
Campaign work for FMCG, retail and consumer technology brands.
Internal comms, brand films and product stories for business audiences.
Feature documentary trailer for the Ken Buchanan story.
Before anything gets shot or cut: what is the story, who is it for, and where does it need to live? The plan comes first and the production follows it.
Long-form documentary and drama, branded content, advertising and social. Twenty years of deciding what stays in and what goes.
Title sequences, broadcast graphics, 2D animation and explainers, built to sit inside the edit rather than bolted on afterwards.
I have spent two decades across broadcast television, advertising, branded content and motion design. Long enough to know what makes footage compelling, what makes a story land, and how to turn both into something that serves a business objective.
That is what clients get beyond the finished film: a clear view of the story you need to tell, who it is for, and how it should reach them. I bring the same editorial thinking to a fifteen-second social cut as to a feature documentary.
Years in the industry
Films, reels and campaigns
Studios in Edinburgh & London
Tell me what you are trying to achieve. I will tell you whether film is the right answer and, if it is, what it should look like.